With more and more people leaning towards professional blogging these days, the art of writing is no more a mere hobby. In fact, blogging has emerged as a lucrative career option for people interested in entrepreneurship as many full-time bloggers have been reported to earn even more than their regular salaries.
However, a full-time career in blogging comes with its own set of issues and one must take those into account before taking the plunge into it. Let us help you with those pointers, which need to be considered before choosing blogging as a full-time career:
1. Favorite Niche
Finding a niche for your blog might sound easy-peasy, but it actually is a tough task, especially if you have a plan to take up blogging seriously and become a full-timer in future.
You are free to choose your most favorite topic, which you feel truly connected and comfortable with. You should never lack interest in learning more and sharing on that topic. But, make sure that your chosen niche is a broad one so that you never reach the saturation point easily. It will give you enough scopes to write valuable content and help your readers.
However, when it comes to choosing the target market, be as strategic as possible. Try to narrow down your target audience so that you get to know them better, understand their issues in a proper way, address their problems through your blog, and connect with them eloquently.
Lastly, create well-researched and highly informative content on your preferred niche that can actually resonate with the issues of your audience. All these are extremely important to go smooth with your blog traffic and sustain in the long run.
2. Marketing Knowledge
No matter how passionate you are about blogging or how comfortable you are with handling the writing work, learning the pros and cons of content marketing is crucial for considering it as a full-time career.
You can try your best to come up with brilliant content, but that will be of no help if you become unable to fetch enough number of visitors. In fact, there are tons of blogs in the web world which struggle hard to get a good amount traffic per month inspite of being truly rich in content.
If you want to stand ahead of the blogosphere competition, you have to learn the basics of marketing even before you start as a full-time blogger. There are a multitude of personal as well as company blogs covering a wide range of topics related to blogging and marketing, which can guide you about running your blog successfully.
You can improve your skills gradually in order to increase the average footfall on your blog and turn yourself into a full-time blogger over time.
3. Revenue Generation
If you are looking for a consistent source of income, choosing blogging as a full-time career in the very first place is not at all recommended for you. Rather, you should give your passion a go by starting as a part-time blogger and proceed gradually.
The revenue generated from blogging depends on a number of variables including Google Algorithmic updates, which makes it pretty unstable. We have already seen how the Panda update by Google (released in February, 2011) shook the entire blogging world. Many bloggers, who used to be highly successful before the Panda hit, simply failed to recover and bounce back with their same strategies.
Hence, go slow and learn as much as possible from your experience to establish yourself as a renowned blogger and make a decent income from your blog.
Your first and foremost focus should be to get a good number of visitors every month. Once you become able to develop a strong and loyal audience base, consider their requirements and opt for the most suitable monetization techniques. There are quite a few channels that can make your income graph soar high at times and sink totally at other times. These again vary from one blogger to another. So, you must proceed carefully.
The revenue generation part will be to some extent clear to you after spending considerable time in part-time blogging. Then, it will be much easier for you to decide on whether blogging alone can help you or not in making more than what your regular job offers to you.
4. Personal And Social Life
Even though the blogging landscape has been changing drastically in recent years, it is yet to be considered as a respectable job in certain parts of the world, especially in developing countries like India.
Being a ‘work from home’ affair, it does not come with standard terms and conditions. Moreover, no concrete designations are coined for people, who throw their hats into the full-time blogging ring. These often raise a question about the future as well as the security of the career and you might end up facing a lot of obstacles in your personal and social life.
If you are truly passionate about choosing blogging as a full-time career, conduct a thorough research to get the fairly extensive picture of it and have a detailed discussion with your family and/or partner. Try to educate as well as convince them about how being your own boss and blogging from home can benefit your career. Starting as a part-time blogger can help you persuade the stakeholders in your life easily. You can show them the earning from your blog and explain how putting 100% of your efforts can help you multiply it dramatically.
However, do not bother about proving yourself to your social circle as you have no control over it. Once you will be established in your field and start enjoying success, the social reputation will follow you too.
5. Future Planning
Last but not the least; be clear with your goal and plan accordingly. If you want to take up blogging as your full-time career, you need to think professionally. Consider it as your business and spend enough time to think about your business plan.
Start with setting both short and long-term goals, which will help you carve your path in an effective an efficient manner. You can try to develop a small team and consider having a small office at home in future as it will give you a perfect office environment to work in a disciplined way and boost your productivity considerably.
Bottom Line
Well, it is quite clear from the points that you should never ever start as a full-time blogger just because you are passionate about blogging or you want to make money. Otherwise, it will almost be impossible to succeed.
Make a well-thought-out decision and take blogging as a part-time job initially. Leave no stone unturned to make things work and take your blogging to the next level. Once you feel confident enough about making a living out of it, go full-time and enjoy the success!