Business tools, in particular those which rely upon technology, evolve, adapt and come in and out of vogue very fast these days. It seems like every time something ascends into the spotlight it can only cling onto that for a moment before being replaced by something newer, faster or more efficient. Debating to what extend you ought to be ignoring or adhering to the whims of the market over this is an important conversation. Sometimes, failing to go with the changing tide can mean being left